
Roofing M&A Advisory
Thinking about selling your commercial roofing company?
Re-roofing and repair work, service agreements with building owners, and crews whose installs hold up under warranty are what buyers are really acquiring. First Turn works with owners of commercial roofing companies to understand what buyers pay for, and runs a confidential sale when the time is right.
- Of those establishments have fewer than 20 employees
- About 90%[1]
- 23,053 of 25,519 in 2023; counts are establishments, not companies
The roofing contracting market in brief
Roofing is a large, fragmented trade. Census counted 25,519 roofing contractor establishments in 2023, employing about 215,000 people with $15.2 billion in annual payroll. About 90% had fewer than 20 employees.[1]
Demand for the people who do the work is expected to grow. BLS projects 5% job growth for roofers from 2025 to 2035, from 166,900 jobs in 2025. Because experienced crews are hard to replace, buyers look closely at who does the work and whether they stay.[2]
Commercial roofing works differently from residential storm work. Low-slope roofs on warehouses, schools, offices, and plants need inspection, repair, and eventually replacement whether or not a storm comes through, and many building owners keep the same roofer for years. That repeat re-roofing and service work is what buyers look to for future earnings.
With so many small establishments, roofing consolidators tend to grow by adding one regional contractor at a time, picking up crews, certifications, and customer relationships in each new market.
What buyers pay for in a roofing company
Earnings matter, but buyers look hardest at how much of the work repeats, who does it, and what stands behind it.
Re-roofing and repair work
Replacement and repair for existing buildings generally carries steadier demand and better margins than bidding new construction. A history of re-roofing for the same owners shows a buyer the company is chosen for more than price.
Service agreements
Inspection and maintenance agreements with commercial property owners put the company on the roof on a schedule and lead to repair and replacement work. Buyers ask how many agreements are active, what they cover, and how many renew.
Manufacturer certifications and warranty standing
Certification with membrane and metal roofing manufacturers lets a contractor offer manufacturer-backed system warranties, which many building owners and specifiers require. Good standing with few claims tells a buyer the installs hold up.
Crew depth and safety record
Foremen and crews who stay, a written safety program, and fall protection training on record show a buyer the company can take on more work without adding risk. So does a low experience modification rate (EMR) on workers’ compensation, which many general contractors and building owners check before they let a roofer bid.
Bonding capacity
A surety program with room to grow lets the company bid larger commercial and public projects. Buyers look at bonding limits, the surety relationship, and how the program would carry over after a sale.
Customer mix
Work spread across property managers, facilities teams, general contractors, and building owners, with no single customer carrying the business, is generally valued more than revenue tied to one source.
What gets discounted when you sell a roofing company
Buyers price these risks into the number or into the deal structure.
Storm and insurance claim concentration
Revenue that rises and falls with hail and wind seasons, or depends on insurance claim work, repeats less reliably than commercial re-roofing and service. Buyers usually separate storm years from normal years when they look at earnings.
Open workmanship warranties
Workmanship warranties the company has issued remain obligations after a sale: in a stock sale they stay with the company, and in an asset sale the purchase agreement decides who covers them. Buyers ask how many are open, how long they run, and what claims have cost, and may hold back part of the price to cover them.
Owner-held customer relationships
If property managers call the owner and the owner sells every re-roofing job, a buyer has to plan for those relationships leaving.
Safety and OSHA history
Citations, open OSHA matters, a high incident rate, or a rising EMR raise insurance cost, can keep the company off some bid lists, and can slow a sale while a buyer reviews them.
Customer concentration
One general contractor, property manager, or building owner supplying much of the revenue leaves the business exposed if that relationship changes.
Deferred equipment
Trucks, trailers, lifts, and safety equipment that need replacing soon become a cost the buyer subtracts from the price.
Who buys roofing companies
Each type of buyer weighs re-roofing, service agreements, and crews differently. Reaching more than one is generally how an owner learns what the company is worth.
Private equity backed roofing platforms
Investment firms building regional or national commercial roofing businesses one market at a time, often keeping the local name and asking management to stay.
Looks for: Re-roofing and service revenue, manufacturer certifications, and a team that can run without the owner.
Larger regional roofing contractors
Established roofers expanding into a new city or adding commercial capacity in markets they already serve.
Looks for: Crews, certifications, and customer relationships in the markets they want to enter.
Building envelope and specialty contractors
Waterproofing, sheet metal, insulation, and facade contractors adding roofing to serve the same building owners.
Looks for: Customer overlap, estimating and project management depth, and bonding capacity.
Family offices and independent sponsors
Private investors who buy one company and hold it longer, often with the owner or a successor running it.
Looks for: Steady earnings, a management team in place, and a clear plan for the owner’s transition.
Roofing company due diligence: what to prepare
These are the records buyers ask for first. Owners who gather them before going to market generally move faster and face fewer late surprises.
| Record | What buyers expect to see |
|---|---|
| Warranty register | Every manufacturer and workmanship warranty issued, with the building, the term, and any claims made against it. |
| Job cost and WIP reports | Estimated against actual cost by job, and work in progress with billings and costs to date. |
| Service agreement book | Each inspection or maintenance agreement with price, start date, and renewal history. |
| Safety records | OSHA logs, any citations, several years of EMR worksheets, the written safety program, and fall protection training records. |
| Licenses and certifications | Contractor licenses and manufacturer certifications, and whose name each one is held in. |
| Bonding and insurance | Surety letters, bonding limits, the indemnity agreement behind the bonds, insurance policies, and several years of loss runs. |
| Customer list by revenue | Revenue by customer for several years, showing repeat work and any concentration. |
| Equipment and fleet list | Trucks, trailers, lifts, and other equipment with age, condition, and whether each is owned or leased. |
Questions owners ask about selling a roofing company
How do I sell my roofing business?
Most roofing company sales start with a review of several years of financial results and the work behind them: re-roofing, repair, service agreements, and new construction. From there, an advisor prepares materials, contacts a range of buyers confidentially, and negotiates offers. Owners who gather warranty, safety, and job cost records early generally move through diligence faster.
How much is my roofing company worth?
Buyers start with earnings, then ask how much of the work repeats: re-roofing and repair for existing customers, and service agreements with building owners. They also weigh crew depth, manufacturer certifications, open warranties, and whether the company can run without the owner. A roofer whose revenue comes mostly from repeat re-roofing and service work is usually weighed differently from one with the same revenue from storm seasons or new construction, so a review starts with several years of results split by type of work.
Do private equity firms buy roofing companies?
Yes. Private equity firms have built roofing platforms by acquiring regional contractors and then adding companies in new markets. They typically look for commercial re-roofing and service revenue, manufacturer certifications, and a management team that can run the business. Many keep the local name and ask the owner or key managers to stay for a period after the sale, sometimes with a retained ownership stake.
Does storm work hurt the value of a roofing company?
Storm work is not a problem in itself, but buyers usually separate it from recurring revenue. Earnings from hail and wind seasons and insurance claim work can swing from year to year, so buyers tend to weigh them more cautiously than re-roofing and service agreements with commercial owners. Showing several years of results with storm work broken out helps a buyer see the base business.
What happens to my workmanship warranties when I sell?
Workmanship warranties a roofing company has issued do not end when the company is sold, so a buyer will want to know how many are open, how long they run, and what claims have cost. In a stock sale they stay with the company; in an asset sale the purchase agreement sets who covers them. Buyers sometimes hold back part of the price for a period to cover warranty claims.
Am I still personally on the hook for our bonds after I sell?
Owners of bonded roofing companies have usually signed a general indemnity agreement, which makes them personally responsible for repaying the surety if it pays a claim, and a sale does not cancel it. Sellers commonly negotiate for the buyer to bond new work under its own program, to seek the surety’s release of the owner, and to cover the owner for any claim that comes first. Bonds on jobs still under way can keep the owner liable until that work is finished.
Do manufacturer certifications transfer to a new owner?
It depends on the manufacturer. Roofing manufacturer certifications are usually held by the contracting company and tied to its installers and record, and manufacturers may review them after a change in ownership. Buyers ask which certifications the company holds, in whose name, and in what standing, so it helps to confirm each manufacturer’s rules before going to market.
What happens to my crews when I sell?
Most buyers want foremen and crews to stay, because experienced roofers are hard to replace and building owners notice when the people on their roof change. A buyer may offer key foremen retention bonuses or a larger role in the combined company. Crews usually hear about the sale near the end of the process, once a deal is close, which keeps jobs on schedule while it is under way.
Related reading
- Selling to private equity
How a private equity sale works, including retained ownership.
- Preparing your business for sale
What to organize in the year before going to market.
- Construction M&A
General contractors, heavy civil, and specialty trades.
- Our M&A advisory services
How a confidential sale process runs.
Sources
- [1] U.S. Census Bureau, County Business Patterns: 2023, NAICS 238160 Roofing Contractors, 2025 release (2023 data). View source
- [2] U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Roofers, Last modified September 14, 2026. View source