Why First Turn

Choosing an M&A Advisor: Boutique Investment Bank or Business Broker?

Not all advisors are equal. Here's how to evaluate your options.

The First Turn Capital team in front of the firm's sign: Chad Godwin, Caleb Corbitt, Beverly Johnson, Doug Franklin, and Gray Katigan

Compare Your Options

Understanding the differences between advisor types helps you make an informed decision about who should represent your interests.

Regulatory Oversight

First Turn Capital
First Turn Securities, Member FINRA/SIPC
Business Broker
Varies by state
No Advisor
None
CPA Firm
State board of accountancy

Buyer Network

First Turn Capital
National and regional buyer relationships
Business Broker
Local and regional
No Advisor
Your personal contacts
CPA Firm
Client and referral contacts

Valuation Expertise

First Turn Capital
Detailed valuation analysis
Business Broker
Pricing guides and comparable listings
No Advisor
Your own estimate
CPA Firm
Tax-focused

Negotiation Support

First Turn Capital
Negotiates price, structure, and terms
Business Broker
Varies by firm
No Advisor
You negotiate directly
CPA Firm
Not their focus

Confidentiality

First Turn Capital
Structured NDA process
Business Broker
Varies
No Advisor
Your own NDAs
CPA Firm
Professional confidentiality rules

Due Diligence Support

First Turn Capital
Manages the full process
Business Broker
Varies by firm
No Advisor
You manage it
CPA Firm
Financial only

Typical Fit

First Turn Capital
Established lower middle market companies
Business Broker
Smaller, simpler Main Street businesses
No Advisor
A sale to a buyer you already know
CPA Firm
Tax and accounting work alongside an advisor

Why First Turn Capital

We bring an investment bank's full sale process with the personal attention of a boutique firm.

  1. First Turn Securities: FINRA/SIPC Registered

    Securities transactions are conducted through First Turn Securities, a FINRA/SIPC-registered broker-dealer. This means your transaction is handled by a firm that operates under federal securities regulations and disclosure requirements.

  2. Middle-Market Focus

    We specialize in lower middle market transactions, the sweet spot where companies are substantial enough to attract serious buyers but often overlooked by Wall Street firms.

  3. Industry Expertise

    Deep experience in energy services, construction, aggregates, paving, manufacturing, and other sectors that drive the Southwest economy. We understand your industry's nuances.

  4. Regional Presence, National Reach

    Headquartered in Oklahoma City with an office in Dallas and deep roots in Texas and the Southwest, but connected to buyers and capital sources nationwide.

  5. Extensive Buyer Network

    Access to private equity firms, strategic acquirers, family offices, and independent sponsors actively seeking acquisitions in your industry.

Why We're Called First Turn

A growing company can change hands several times. Each sale is a turn, and each buyer is usually bigger than the last.

  1. The founder or family sells

    First Turn

    Usually for the first time, often to a private equity firm, and often keeping a stake in the company. This is the sale we represent.

  2. The private equity firm sells

    Second Turn

    Often three to five years later, sometimes longer, to a larger fund or strategic buyer. A seller who kept a stake sells it here: the second bite of the apple.

  3. An even bigger buyer

    Third Turn

    The next owner grows the company again and sells it to someone larger still. There's always a bigger fish.

Every turn after the first is a sale between professionals. The first turn is the one where the seller has usually never done this before, and the terms set there follow the owner's stake into every sale after it.

How the math works at each turn

Situations We've Handled

Anonymized examples of where owners started and what we did.

Manufacturing

Where the owner started
Listed with a business broker for 18 months with no offers.
What we did
We ran a full marketing process, and the sale closed in eight months.

Construction

Where the owner started
The owner was approached directly by a single buyer.
What we did
We ran a competitive process and brought three additional buyers to the table.

Oilfield Services

Where the owner started
The owner tried selling through the company's CPA, and the deal stalled in due diligence.
What we did
We restructured the deal with an earnout and closed it in four months.

These anonymized case studies are for illustrative purposes only. Past performance is not indicative of future results. Each transaction is unique, and outcomes depend on market conditions, business characteristics, and other factors.

Frequently Asked Questions

Common questions about choosing the right M&A advisor.

What's the difference between an investment bank and a business broker?

First Turn Securities, our FINRA/SIPC-registered broker dealer, operates under FINRA oversight and federal securities regulation. We provide full services including valuation, buyer identification, negotiation, and deal structuring. Business brokers typically handle smaller, simpler transactions; licensing requirements vary by state, and brokers often price a business from comparable listings. The right choice depends on the size and complexity of your business.

How to choose the right M&A advisor

Why do I need an advisor? Can't I sell my business directly?

You can sell directly. An advisor brings competitive tension by engaging multiple buyers, protects confidentiality, handles complex negotiations, and lets you focus on running your business. Most importantly, buyers know an unrepresented seller is at a disadvantage, and they negotiate accordingly.

What great sell-side representation looks like

What does FINRA registration mean for me as a seller?

FINRA (Financial Industry Regulatory Authority) registration means your advisor operates under federal securities laws with established disclosure requirements and regulatory oversight. First Turn Securities, our registered broker-dealer, is subject to these standards. You can verify our registration and review our record on FINRA's BrokerCheck.

Look us up on FINRA BrokerCheck

How do your fees work?

Our fees depend on the engagement, and we walk through them in the first conversation.

What size companies do you work with?

We focus on established middle-market companies, though we've handled transactions of varying sizes for the right situations. If you're not sure whether you're a fit, schedule a consultation and we'll give you an honest assessment.

See if First Turn Capital is Right for You

Schedule a confidential, no-obligation consultation to discuss your situation and goals.