// Your metrics tell the story
const company = {
arr: "$5M+",
nrr: "115%",
growth: "40% YoY",
churn: "<3%",
}
const valuation = calculate(company);
// Let's talk →
$78B+
SaaS M&A Volume
2024 Global Activity
6-12x
ARR Multiples
For Quality Companies
2,400+
Software Deals
Completed in 2024
Conditions are favorable for well-positioned software companies
Tech giants and platform companies are actively acquiring to expand capabilities, enter new markets, and accelerate product roadmaps.
Private equity has allocated record capital specifically to software and technology, with software-focused funds actively deploying.
Subscription-based businesses with strong retention metrics command premium valuations compared to traditional software licensing.
Category leaders are rolling up point solutions. Your product could be the perfect addition to a larger platform.
We understand the unique considerations when selling a software company
Your engineers and product team built something special. We help structure deals that protect the people who made it possible.
Will the buyer continue investing in your roadmap? We find acquirers who value what you've built and where it's going.
Your customers trusted you. We negotiate transitions that maintain service quality and protect those relationships.
Stay involved or move on? We structure deals that match your timeline, whether that's 6 months or 3 years.
Milestone-based payments can align incentives or create risk. We negotiate terms that protect your upside.
Your code, patents, and trade secrets are core assets. We ensure proper protection and fair valuation.
Our buyer network actively pursues these business models
Highest demand segment, especially with strong NRR
Strategic buyers pay premium for developer ecosystems
AI and data capabilities driving premium valuations
Deep domain expertise commands premium in niche markets
Recurring revenue with high switching costs valued
Network effects and GMV growth drive valuations
The metrics buyers care about most
NRR above 110% signals expansion and stickiness
Year-over-year ARR growth above 30%
Software margins above 70% indicate scalability
Logo churn under 5% annually
Customer acquisition payback under 12 months
Category leader or clear differentiation
Any customer over 20% of ARR
Annual revenue churn above 15%
Key functions tied to founder
Outdated stack or poor documentation
The foundation of SaaS valuation. Predictable, contracted revenue.
Revenue from existing customers after churn and expansion. Over 100% means growth without new sales.
Revenue minus cost of delivery. High margins signal scalability.
What it costs to acquire a customer. Lower is better.
Total revenue from a customer over their lifetime. LTV/CAC ratio measures efficiency.
Percentage of customers or revenue lost. Low churn signals product-market fit.
Different buyers, different priorities. We match you with the right fit.
Large tech companies acquiring for product expansion, talent, or market entry. Often pay highest premiums for strategic fit.
Product synergy, engineering talent, customer base, technology capabilities
Microsoft, Salesforce, Adobe, ServiceNow, HubSpot
PE firms specializing in software with operational expertise to accelerate growth. Often offer rollover equity.
$2M+ ARR, path to profitability, market leadership potential
Vista Equity, Thoma Bravo, Insight Partners, Silver Lake
Investors taking minority or majority stakes to fund expansion without full exit. Good for founders who want to stay.
High growth, proven product-market fit, expansion capital needs
General Atlantic, Summit Partners, TA Associates
PE-backed software platforms acquiring complementary products to build category leaders.
Product fit, cross-sell opportunity, customer overlap
PE-backed roll-ups in HR, finance, marketing, security
ARR, MRR, NRR, LTV/CAC, cohort analysis. We understand SaaS metrics and how to position them for buyers.
We've worked with founders who built something from nothing. We understand what's at stake beyond the numbers.
Direct relationships with software-focused buyers, from tech giants to specialized PE firms.
Your customers, employees, and competitors won't know you're exploring options until you're ready.
We learn about your business, your metrics, and your goals. No obligation, complete confidentiality.
We analyze your ARR, retention, growth, and market position to determine optimal positioning.
We identify strategic and financial buyers who are the best fit for your specific situation.
Confidential, targeted outreach to qualified buyers who match your criteria.
We manage the process, negotiate terms, and guide you through due diligence to close.
Valuations depend on ARR, growth rate, retention metrics, and market position. Quality SaaS companies typically trade between 4-15x ARR, with outliers higher. We provide confidential valuations based on current market transactions.
Strict NDAs, anonymous teasers, and controlled information flow. We don't share identifying information until you approve specific buyers. Your team and customers won't know unless you decide to tell them.
Many buyers, especially PE firms, prefer founders who stay post-acquisition. We structure deals with transition periods, earnouts, and ongoing roles that match your timeline.
It depends on your market, growth rate, and personal goals. Sometimes selling at $5M ARR to a strategic buyer beats waiting for $20M in a crowded market. We help you think through timing strategically.
Employee retention and equity treatment are standard negotiating points. We help structure deals that take care of your team, from acceleration clauses to retention bonuses.
Typically 4-9 months from engagement to close, depending on deal complexity and buyer type. Strategic acquisitions can move faster; PE processes tend to be more thorough.
Headquartered in Oklahoma City, we represent SaaS and software companies nationwide.